Jamie Oliver has put down his frying pan and picked up a microphone — all in the name of his new food education project.
To mark Food Revolution Day, the British chef appears in a Band Aid style music video rapping alongside actor Hugh Jackman, Paul McCartney and several other international stars including Ed Sheeran, who wrote the song.
“My name is Jamie Oliver and I’m here to say, I want to talk about Food Revolution Day,” Oliver raps.
“Half the world is starving, with too little to eat, and the other half die, from being obese.
“If you haven’t got a clue, about the mess that we’re in, the answer is in the words that we sing.”
Oliver’s Food Revolution Day wants to get compulsory food education put into schools to fight childhood obesity and diet-related health problems in young people.
A Change.org petition has been created to drive support for the project, gaining over one million signatures so far, and shared by famous faces including Matthew McConaughey to Usain Bolt.
On the petition Oliver writes, “We’re currently facing a global obesity epidemic, with 42 million children under the age of five either overweight or obese across the world. The bottom line is the next generation will live shorter lives than their parents if nothing is done to rectify these alarming stats.”
“If you can help me get millions of people to sign this petition, we can create a movement powerful enough to force all G20 governments to take action.”
The campaign has also got social media users writing on their hands and taking ‘sign it selfies’.
Jackman raps in the video: “Come on everybody, do the right thing, sign the petition”.
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